Our Blog

An ongoing series of informative tidbits we hope you'll enjoy!

What do strawberries have to do with sales?

Our Latest Blog Entry

12 May 2021

Back in 1974, a fellow named James Lavenson delivered a speech about strawberries before the American Medical Association. The philosophical impact of what he had to say on that day about how to approach promoting a business has shaped how we think and view things to this day!

http://www.jeffcoy.com/gems/docs/Think%20Strawberries.pdf

The Law of Unintended Consequences...

14 April 2021

Your business is well established.

Your website and social media accounts are monitored and updated in real-time.

Something's missing and you can't figure out what it is!

Your entrepreneurial gut feeling is telling you that something you're doing or maybe not doing is inadvertently driving web traffic away!

Trust your inner voice. After all, it helped get you to where you are today, right?

STEP 1: Measure your click-through rate (CTR) to see if it is above or below 2%?

STEP 2: Deal with your "Tangled Messages (TMs)"?

(What are "TMs"? They are the messages included in your marketing literature and on your website that end up inadvertently competing against themselves and end up driving business away.)

STEP 3: If you do not have the in-house expertise to address this problem, give us a call at 604-999-7597 for prompt, professional revenue driven solutions.

Web Site Pop Ups!

14 March 2021

You either love them or you hate them.

If they are unique and cause the page visitor to take advantage of a special offer... then eureka, you just hit the nail on the head!

If on the other hand it is similar to what everyone else has like get 10% off your next order then... Take a hike, Mike!

Be unique. Appeal to what your client base likes and you'll have a winning campaign.

If you're not sure, give us a call, we'll give you our 2 cents worth and you'll be the better for it.

It's as easy as A-B-C...

14 February 2021

It has been 25 years and a little over 140,000 sales calls and what wisdom does our lead sales engineer have for you in 2021?

Being proficient in your sales capacity requires a balanced "A, B, C" approach where "A" stands for "Always be identifying opportunities to promote your product and services." "B" is a reminder to ensure that your presentation is always free of "BS"! The "C" ensures that each and every interaction is conducted in a caring, honest and straightforward manner.

Wash, rinse and repeat.

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